Tastemaker: John Morris

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When you want to truly know a city you ask the locals. AVIA's Long Beach hotel did just that, and here are picks and tips for diving into Long Beach.

John Morris may not be superman, but he certainly is a man of steel. In 1988, when Downtown Long Beach was flanked with empty storefronts, this British expat took a gamble by being the first to open a fine dining restaurant along Pine Avenue. Mum’s, named for his mom, was an instant success and a welcome addition. Soon other entrepreneurs were taking their cues from Morris and opening their own downtown establishments.

“I’ve been a part of the visioning and planning of Downtown Long Beach for more than 20 years,” says Morris. “It’s been exciting to see all the pieces come together.”

Mum’s, however, was not this innovator’s first success. In 1979 Morris took a leap of faith and opened Legends Sports Bar in Belmont Shore with NFL great Dennis Harrah. Touted as the granddaddy of sports bars, Legends was the first of its kind in the U.S. with its big screen televisions, satellite reception and professional athletes who frequented the place. John eventually sold Legends, but his love for a great neighborhood pub never waivered. In 2004 he decided to change concepts by transforming Mum’s into Smooth’s Sports Grille. And the rest as they say is history. 

When John isn’t working the room at Smooth’s or providing input on one of the many boards he sits on, including the Downtown Long Beach Associates, Long Beach Convention & Visitors  Bureau, and the Long Beach Boys and Girls Club, this father of four is likely playing a friendly game of rugby like an proper British bloke.

Smooth's Sports Grille

  • If you sought a truly "off-the-beaten-path" experience in your city, where would you go or what would you do?
    I really like Retro Row along Fourth Street. The costume designer from Seinfeld would buy Kramer’s vintage shirts along Retro Row. It’s got a lot of shopping options, great buys, and there are some good neighborhood restaurants, too.
  • Where is a great place to see and experience local architecture in your city?
    I would have to say downtown. There is such a mix of styles. Many buildings were destroyed in the 1933 earthquake and, as a result, the town has an abundance of Art Deco buildings. The Villa Riviera, at the corner of Shoreline Drive and Ocean Boulevard, is extremely interesting with its patina copper roof and gargoyles. I also enjoy some of the newer architecture as well.
  • Hands down, what is your favorite local event or festival?
    No hesitation, it’s the Toyota Grand Prix of Long Beach. For 30 years it has had such a positive impact on the city and the event has a very festive vibe. Throughout the years I’ve had the pleasure of getting to know many people who come back year after year, and they just love the event and Long Beach.
  • If you were to do one thing that characterizes a true local experience in your city, it would be?
    That’s easy: A gondola ride through the canals of Naples. Other cities have tried to emulate the experience, but they don’t even come close to what we do here in Long Beach.
  • Where in your city do you go to splurge or treat yourself?
    I’ve got friends all over town in the restaurant business, so I can’t pick just one spot. But it would definitely revolve around a good meal.
  • What types of family fun activities would you suggest to those you know?
    There are so many great things for families to do in Long Beach. I would recommend the Aquarium of the Pacific, which has just been a fabulous addition to the city. Also, Long Beach has some of the best public parks around. My favorite is El Dorado Park on the east side of town. There are nature trails, duck ponds, baseball fields, a golf course, plenty of playgrounds. There is even archery. It has everything. I would also recommend a daytrip to Catalina Island, which is the place where time stands still. Boats depart from near the Queen Mary or at Catalina Landing in downtown, and it takes only an hour to get there.